About the Program
There’s strength
in numbers.
And letters.
StrongerMemory℠ is a breakthrough program that helps improve brain health by strengthening recall and focus through simple writing and math exercises.
It all began with a mom and her son
“In 2011, my mom Wendy was repeating herself, forgetting conversations and getting lost in familiar places. There was no standard program to help her. I worked with experts to develop StrongerMemory. My mom began daily reading, writing and math exercises to improve her brain health.
Today, my mom teaches bridge and gives presentations about her brain health journey. I encourage you to join my mom in this simple program. You could see progress after only 30 days.”
Outcomes Timeline
Success through the years with StrongerMemory
Goodwin Living developed StrongerMemory as an evidence-informed, accessible intervention to help older adults strengthen their cognitive abilities founded on a strong base of research. It is now widely used to support individuals with aging-related memory concerns.
StrongerMemory enhances brain health, emotional well-being and social engagement, and we’ve got the research to prove it.
2021
First StrongerMemory pilot launched
2022
Results in Maryland pilot show improvement in ⅔ of participants
2023
6-month follow-up shows statistically significant benefits for StrongerMemory participants
2024
StrongerMemory expands into Virginia nursing homes through a Medicare Grant
2025
Thousands of individuals are benefiting by joining the StrongerMemory program each month
Making the most of StrongerMemory
Hear from StrongerMemory Participants
Goodwin Brain Health
The best of brain health
StrongerMemory is part of a wider brain health initiative that also includes programs like Thrive and Memory Café. It has grown from Rob Lieberich and experts helping his mom to a community of 58,000+ participants and 300+ partners in 44 states and 3 countries. It remains 100% funded from donations to the Goodwin Living Foundation.
StrongerMemory
partners
StrongerMemory partners with the National Council on Aging, statewide initiatives, community-based organizations and others to spread the program across the country and beyond our borders. Our partners value the innovations Goodwin Living brings to creating a stronger memory among older adults experiencing cognitive decline and those who want to improve overall brain health.
Leadership
Meet the Goodwin Brain Health team
SUPPORT OUR PROGRAM
Thanks to the Goodwin Living Foundation, StrongerMemory is completely free to use. Please consider donating today so we can continue to expand this breakthrough program.
OUR STORIES
Check out the articles, podcasts and real-life stories of how StrongerMemory has helped participants and those who care for them.
Social Media
Join the StrongerMemory Movement
Follow us on social media for real-time updates, stories, and behind-the-scenes moments from the Goodwin Living team—and choose to strengthen your memory with us along the way.
🌊 Happy June! This new supplemental packet is now available for download by following the link below or pasting it into your browser.
Want this straight to your inbox (and faster)? Sign up for our monthly newsletter by opting into our News & Updates! 🧠🧡
Download now: https://strongermemory.org/wp-content/uploads/sites/19/2026/06/June-2026-StrongerMemory-Packet.pdf
Happy Pride Month from the Brain Health team! 🧠🧡
#brainhealth #BrainHealthAwarenessMonth #pride🌈
Thank you to the @ncoaging Aging + Action Conference for hosting us last week. We had a wonderful turn out on our panel StrongerMemory in Action: Improving Cognitive Wellness in Senior Centers. We look forward to attending again next year! 🧠🧡
📺 The full video of this panel will be available to watch on YouTube.
#brainhealth #dementia @goodwinliving
🐉 Watch our full presentation from @balticon.convention 2026! Jessica Fredricksen, Senior Director of Brain Health at Goodwin Living, and Michelle Wanzer, Brain Health Communications & Operations Coordinator, discuss reframing #dementia with a #neurodivergent lens. 🧠🧡
📺 Watch now: https://youtu.be/vJa0MELQWbA
Welcome to Brain Health Awareness Month! All this month we are posting DAILY about all things brain health. Stay tuned for updates, events, and tidbits all related to the amazing work we`re doing here on the Brain Health team! 🧠🧡
#brainhealthawarenessmonth #BrainHealth #dementia #alzheimersawareness @goodwinliving
Thank you so much for everyone who attended our talk at @balticon.convention ! 🧠❤️ ICYMI – The full video of the talk will be available on our YouTube next week!
#brainhealth #neurodivergent #disability #dementia @goodwinliving
Thank you to our friends at @seniorhousingnews for featuring us! You can read the article by clicking/pasting into your browser here: https://seniorhousingnews.com/2026/05/15/goodwin-living-grows-memory-care-program-backed-by-years-of-cognitive-research/
@goodwinliving #memory #brain #SeniorLiving #Dementia #BrainHealth
This May, we released our first email newsletter! Check your permissions to make sure you haven`t opted out of our News & Updates. You can also redownload the workbook to get your email on the list, or email us to put you on the list for you!
This newsletter will come to you monthly, with the latest resources, news, and that month`s supplemental packet. #memory #brain #ExpandYourThinking
Happy Mother`s Day! Here`s a photo of @goodwinliving President & CEO Rob Liebreich, along side the first participant and inspiration for beginning the StrongerMemory program, his mother Wendy Liebreich, beside her greatest supporter, Rob`s father, Howard Liebreich. Today, we`re celebrating mothers everywhere who are an inspiration to us all! 💕
🌎 It`s hard to believe how far we`ve come. Thank you so much to everyone who has supported and adopted our program! You are what truly allow us to have reached as many lives as we have.
If you believe StrongerMemory is the right fit for your area, reach out! We`d love to help you join the StrongerMemory movement.
#strongermemory #memory #BrainHealth #SeniorLiving
🌼 You can now download our supplemental packet directly from this link: https://strongermemory.org/wp-content/uploads/sites/19/2026/05/May-2026-StrongerMemory-Packet.pdf
Those who are subscribed for News & Updates received this packet a day early! If you would like to make sure you receive our newsletter, comment below or message us directly!
@goodwinliving #brainhealth #brainpower #SeniorLiving
Read our feature in the @fairfaxcounty Golden Gazette by Amy Carlini! Thank you to Fairfax County Family Services for featuring our program. What should be the next language we translate to? 🤔
Read here: https://www.fairfaxcounty.gov/familyservices/older-adults/golden-gazette/2026-03-free-brain-health-workbook-available-in-seven-languages
@goodwinliving #brain #memory #BrainHealth
